The Secret Confessions of a Couple of Email Marketers!

It appears we have been holding back on you guys!

Recently we had a track ask Ed and I to write an email for them.

No problem really, quick discussion about what they are trying to achieve and then we can craft an engaging email!

Boy were we WRONG!

You see Ed and I have been writing emails for several years now and there are a whole lot of little bits that we take for granted.

Like having an audience who is accustomed and open to receiving your emails!

or having the pieces in place when your customer takes advantage of your call to action.

So we want to set the record straight.

Email is only half the answer!

Whats the other half then, well you will need to watch this weeks episode for part one of the answer.